This is a question we ask our prospects more frequently these days. Data is the driving force behind digital media marketing, and we can have a lot of data in only a few minutes thanks to modern analytics and tracking tools. This may be used to engage clients in real time, provide them with a variety of services, and ensure successful conversions.

In other words, data science is no longer a fad. Many brands are recognizing this truth and attempting to harness the power of data. But were you aware that just 25% of the dataset is used for real-time client engagement?

According to recent figures, just 25% of data is effectively exploited to advance marketing activities. This suggests that there is still room for improvement in terms of utilizing data science for marketing.

The power of the dataset collected at the point of client contact can be efficiently employed in segmentation.

For example, if A is a professional and XYZ is a cab booking brand with a mobile app, XYZ may determine how many times he books a cab per week, whether he travels late at night, or initiates last-minute bookings. Answers to these questions can help Brand XYZ target A in times of need and encourage them to download the mobile app for future bookings.

Data science, when used correctly, can even result in happy, engaged customers. In this environment of bombarded messages, keep in mind that data gathering and mining is the ideal technique to engage with clients and establish unique customer relationships.

Returning to the numbers, 60% of firms estimate that real-time consumer engagement can boost revenue by 10% to 40%. This translates to a direct rise in profitability and ROI. However, in order to interact with clients, you must first compile a relevant customer database.

The chain is linked, and extracting insights from consumer data can have a significant impact on the ROI of digital marketing.

Keeping all of this in mind, it has been conventional for firms to act on obtaining data insights and putting them to efficient use when marketing and connecting with clients. Only this approach can we deliver future-oriented marketing to our UAE brands and help them prosper in the upcoming Expo-2020 period. Marketing technology that uses data sciences to target, segment, and convert prospects is one of the promising ways BM Marketing may assist its clients. We've helped our clients stand out from the crowd by developing personalized relationships with prospective consumers and engaging them. Remember that more involvement equals more chances of sales/revenue. Isn't that an exciting thought? For us, it certainly is! What are your thoughts on the same? Please share your ideas on data-driven marketing initiatives.

Keywords: marketing, data, martech, marketing technology, customer interaction, ROI, conversions, sales.

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