Paul Larche: Unlocking the Power of the Human Brain
Discover Paul Larche, a brilliant thinker exploring the connection between the old and new brain. With a background in radio, branding, and business, Paul reveals how emotions influence decisions, marketing, and human behavior. Through his insights on neuroscience and AI, he inspires people to understand how feelings shape the way we think and act.
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@earthood PAUL LARCHE; Shortcut to Understanding Human Behavior; Entrepreneur; Author, ‘The Divided Brain;’ LIVE from Canada realconversations entrepreneur broadcasting radio digitalmarketing branding oldbrain newbrain Toronto CONVERSATIONS WITH CALVIN — WE THE SPECIES Hosted by Calvin Schwartz Meet PAUL LARCHE; Huge thanks to Sasha Stoltz, Public Relations, for setting this up. Paul shares incredible insights into human behavior, the Old Brain, and the New Brain. His book, ‘The Divided Brain,’ explores why people make decisions based on emotions before logic. With a background in radio, branding, and business, Paul explains how successful marketing connects through feelings. People choose how something makes them feel. Most decisions happen in the old brain through intuition and instinct. Paul’s journey from radio to neuroscience is fascinating. He left a dream career to explore how our brains influence choices, advertising, and communication. He discovered that powerful commercials succeed because they create emotional connections, not just because they provide facts. From memorable beer commercials to creative storytelling, Paul explains why certain campaigns stay with us for years. His message is simple: when creating advertising, lead with feeling, not facts and figures. This conversation covers human psychology, branding, marketing, AI, and the future of communication. Paul Larche brings a unique understanding of how businesses can better connect with people. A truly remarkable discussion that deserves more time — and yes, Paul will return! ?️ 836+ Interviews & Videos; 6 years (AI-ranked podcast in these categories in the top 1 -2% Globally!) Nearly 500 interviews on 6 continents. ? 9,300 Subscribers ? Please PLEASE Subscribe: https://www.youtube.com/c/ConversationswithCalvinWetheSpecIEs GLOBAL Reach. Earth Life. Amazing People. ** PAUL LARCHE; Shortcut to Understanding Human Behavior; Entrepreneur; Author, ‘The Divided Brain;’ LIVE from Canada YouTube: BIO: Early in his radio career, Paul Larche asked why some advertising campaigns succeeded while others failed. Businesses invested in logical ads, but the most successful campaigns created emotions and memorable experiences. While working as General Manager of Telemedia Network Radio, Canada’s largest radio syndication company, Paul worked with major brands and agencies. He noticed that the strongest campaigns connected emotionally before customers had time to think. This curiosity led him into Evolutionary Psychology, Behavioural Economics & Neuroscience. He created a practical framework called The Divided Brain to help businesses understand human decision-making. Paul left his dream job to test his ideas by purchasing his first radio station. The results exceeded expectations. Larche Communications grew into five radio stations and a branding agency, earning more than 25 industry awards before successful exits. Today, Paul shares his knowledge through speaking, consulting, and his book, helping teams understand customer behavior and improve communication. Paul Larche is the author of The Divided Brain, winner of the 2026 CANREADS Business / Finance / Marketing Award and recognized by BookLife by Publishers Weekly with a 10/10 score, Editor’s Pick recognition, and BookLife Prize semifinalist status. LINKS: https://paullarche.com/about/ LinkedIn: https://www.linkedin.com/in/paul-larche/ AMAZON BOOK ‘THE DIVIDED BRAIN’ https://amzn.to/4pzBxC7 ** WE ARE ALSO ON AUDIO AUDIO “Conversations with Calvin; WE the SpecIEs” ANCHOR https://lnkd.in/g4jcUPq SPOTIFY https://lnkd.in/ghuMFeC APPLE PODCASTS BREAKER https://lnkd.in/g62StzJ GOOGLE PODCASTS https://lnkd.in/gpd3XfM POCKET CASTS https://pca.st/bmjmzait RADIO PUBLIC https://lnkd.in/gxueFZw PaulLarche TheDividedBrain HumanBehavior BrainScience Neuroscience PsychologyFacts MarketingPsychology Branding DigitalMarketing Entrepreneur BusinessInsights AIandMarketing FutureOfMarketing ConsumerBehavio
♬ original sound - Convos w Calvin:We The Species - Convos w Calvin:We The Species
