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You think the console version of MMOG is possible?

It could be, yes. There are a variety of various price points and content levels. You can place one of them on the shippable model and get many more features you have to pay for at the side and purchase through microtransactions instead of subscription. This console's life cycle will last for a long time when you consider the PS3 and the way that the Wii has become. I believe this will be a massive long-lasting cycle, and I believe there's plenty of potential for innovation through the connected console, with various prices and ways of giving games and content. Look at the Burnout game we're providing a complete game straight onto your PS3. If you've ever played this game, you'll be aware that it comes with an online mode that's pretty robust.

You've have mentioned that you own the Wii...

Overall, I believe the team behind EA Games is a good thing. EA Games label is really thrilled about two games: Nintendo Wii and the online opportunities that connected consoles provide. This is the area where I can see a lot of our bets happening currently. I'm working to drastically enhance and broaden our Wii development, and I'm thinking you're beginning to see this in Skate It and some of the other games.

There's a chance that certain bets may not have been as successful as you'd hoped. You have hyped up Boom Blox very massively however it was just sort of a success and sold less than half a million units...

I believe it's been done very well. It's simply another curve. If you take a examine Boom Blox or Cooking Mama the two games have a different sales curve than what one would expect from a single day event. Different kinds of games, like puzzle games, and games that are more casual, have curves that are flatter and longer and games such as licensed film games, and even WoW Cataclysm Classic are much more pronounced and have different spikes.

For us, the Wii is a must as we're working on some games to play on it. We've increased the development of games for the Wii. We think that as the market grows on the Wii it will be a significant portion of the market going to be gamers of the core who would like traditional games with Wii technology. We've developed games that reflect those. Medal of Honor [Heroes IIwas a huge success for us. We've got Need for Speed, and Skate It due out.

Then you have mentioned Medal of Honor. In the last few years, WoW Cataclysm Classic, Activision along with Infinity Ward have reinvented the WoW Cataclysm Classic genre that Medal of Honor basically created in 1999. The company has lifted the series to new heights by bringing it to the present with WoW Cataclysm Classic, which has outsold Medal of Honor: Airborne several times over. Do you see the same transformation in this series? Medal of Honor series?

I'll admit that I had a bout of nervousness when I attended the three Blizzard appointments this morning in Leipzig. I was sceptical that the company's developer would not show anything new in any of its three coming gamesfor example, WoW Cataclysm Classic, StarCraft IIas well as WoW Cataclysm Classic: Wrath of the Lich King; instead, they'll wait to see BlizzCon which is scheduled for October, to reveal the latest details. My suspicion turned out to be true, since none of the three short interviews featured any new gameplay that could be influenced by. https://www.mmoexp.com/Wow-cata-classic/Gold.html