Explore the 1 AM Case Study

https://www.behance.net/galler....y/255354875/1-AM-Cof

Take a look at the 1 AM case study, a creative project focused on 1 AM | Coffee Branding, Identity & Packaging Design. The project explores how visual identity and packaging can come together to create a distinctive and professional coffee brand.

1 AM | Coffee Branding – Creating a Bold Brand Identity

https://www.behance.net/galler....y/255354875/1-AM-Cof

1 AM Coffee Branding is an example of how a clear brand idea can be transformed into a complete visual identity. Developed by DN Designs, this project was created for 1 AM, a cold-brewed coffee brand targeting creators, night grinders, and people who find their most productive moments after midnight.

The central concept of the 1 AM case study is built around a simple idea: 1 AM represents a mindset rather than just a specific hour. This concept influenced the logo, typography, colour palette, packaging, digital experience, and overall communication style.


This 1 AM | Coffee Branding project shows the importance of combining brand strategy, visual identity, and packaging into one connected design system.
C-40, Second Floor, Block C, Sector 58, Noida, Uttar Pradesh 201301
+91 868 391 1100 | +91 720 660 5872
infoDN Designs.co.in