1 AM | Coffee Branding – Creating a Bold Brand Identity
https://www.behance.net/galler....y/255354875/1-AM-Cof
1 AM Coffee Branding is an example of how a clear brand idea can be transformed into a complete visual identity. Developed by DN Designs, this project was created for 1 AM, a cold-brewed coffee brand targeting creators, night grinders, and people who find their most productive moments after midnight.
The central concept of the 1 AM case study is built around a simple idea: 1 AM represents a mindset rather than just a specific hour. This concept influenced the logo, typography, colour palette, packaging, digital experience, and overall communication style.
This 1 AM | Coffee Branding project shows the importance of combining brand strategy, visual identity, and packaging into one connected design system.
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