Rethinking Digital Performance Metrics in the GenAI Era

In this episode, Scott Lux explores how GenAI is reshaping the way brands measure digital performance. The discussion moves beyond vanity metrics like traffic and impressions, focusing on value-driven indicators that tie marketing efforts to real business impact. Learn how teams can redefine success, align metrics with outcomes, and adapt performance frameworks for an AI-powered search and marketing landscape.

👉 Explore the full podcast episode: https://www.resultfirst.com/se....o-podcast/genai-digi

Driving Revenue Through SEO Visibility

SEO isn’t just about ranking—it’s about creating visibility that leads to real business growth. This episode breaks down the VOLT Framework, showing how focusing on visibility, optimization, links, and traffic can turn SEO performance into measurable revenue impact.

In this episode, learn how to:

Understand the components of the VOLT Framework
Connect SEO visibility directly to revenue outcomes
Build strategies that drive stronger business growth

🔗 Listen here: https://podcasts.apple.com/us/....podcast/the-volt-fra

Becoming Mention Worthy in an AI First SEO World

In the age of AI-driven search, brand visibility goes beyond keywords — it’s about being mention-worthy. This episode explores how building authority, credibility, and high-quality signals helps brands stand out in AI-powered search experiences.

In this episode, learn how to:

Build authority and trust to earn brand mentions
Understand how AI influences search visibility
Create content that aligns with AI-driven ranking factors

🔗 Listen here: https://podcasts.apple.com/us/....podcast/what-makes-y

Schema, Entities and The Future of Search

Search is evolving, and the way information is structured plays a huge role in visibility. This episode explores how schema markup and entity optimization shape modern SEO, helping search engines better understand content and improving how results are displayed.

In this episode, learn how to:

Use schema markup to enhance search visibility
Leverage entities to strengthen content relevance
Prepare for the future of structured data in SEO

🔗 Listen here: https://podcasts.apple.com/us/....podcast/structure-fo

#seo #schema #entities #searchimpact

AI-Powered Search & The Future of SEO

AI is changing the way people discover content online, and search is no longer just about ranking on Google. This episode explores how AI-powered search engines are reshaping SEO strategies, why a solid technical foundation is essential before diving into AI and LLM optimizations, and how schema markup can boost visibility for AI crawlers.

In this episode, learn how to:

Optimize beyond Google for AI-powered search engines
Build a strong technical SEO foundation before AI & LLM optimizations
Use schema markup to improve AI crawler visibility

🔗 Listen here: https://podcasts.apple.com/us/....podcast/ai-powered-s