Rethinking Digital Performance Metrics in the GenAI Era
In this episode, Scott Lux explores how GenAI is reshaping the way brands measure digital performance. The discussion moves beyond vanity metrics like traffic and impressions, focusing on value-driven indicators that tie marketing efforts to real business impact. Learn how teams can redefine success, align metrics with outcomes, and adapt performance frameworks for an AI-powered search and marketing landscape.
👉 Explore the full podcast episode: https://www.resultfirst.com/se....o-podcast/genai-digi