Why Everyone’s Suddenly Booking Villas Instead of Hotels in the French Riviera
St Tropez has always been the place rich people go to pretend they’re not showing off. And look, I get why. The water’s stupid blue, the yachts are obnoxious in the best way, and there’s a version of the town for every budget if you know where to look. But lately I’ve noticed something. Fewer people are booking hotel suites. More of them are calling us asking about luxury villas St Tropez has tucked away in the hills or right on the coast. There’s a reason for that shift, and it’s not just Instagram.
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