The globaldigital advertising marketachieved a value of USD 200 billion in 2019 and is projected to dominate the entire advertising industry in the future. It is expected to experience a compound annual growth rate (CAGR) of approximately 12.4% throughout the forecast period. This report focuses on the digital advertising market, providing insights into key aspects such as size, share, demand, growth, gross profits, earnings, and revenue, in order to assess the industry's future growth. The analysis is based on data collected from 2016 and 2017, offering a comprehensive overview of trends and predicting the potential expansion of the digital advertising industry from 2019 to 2026, with 2018 serving as the base year.
Digital advertising, also known as online advertising, online marketing, internet advertising, or web advertising, utilizes the internet to deliver promotional content to potential consumers. It encompasses various forms of advertising, including email marketing, search engine marketing (SEM), different types of display advertisements, mobile advertising, and others. The digital advertising ecosystem involves multiple stakeholders: publishers (who create advertisements in various online formats), advertisers, advertising agencies, advertising affiliates, and ad servers (where ads are hosted and their statistics are tracked). Advertisers and advertising agencies employ various methods to generate revenue, such as cost per mille (CPM), cost per click (CPC), cost per view (CPV), cost per install (CPI), ad value attribution, other performance-based compensation models, and fixed costs.
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The information and communication technology sector is rapidly gaining traction owing to rapid technological advancements, high demand for smartphones, laptops, computers and other modern electronic devices, and increasing adoption of latest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and cloud services. The ICT sector consists of several sections, software, hardware, telecommunications and other services. Factors such as increasing demand for advanced ICT services in BFSI, agriculture, retail, hospital and healthcare, rapid adoption of digitalization, rising number of internet users and high demand of advanced services and devices are expected to drive global market revenue growth during the forecast period. Other factors such as increasing need for managing large data base, rising concerns about data security and increasing investments in RD activities are expected to boost market growth during the forecast period.
Competitive Landscape:
- Amazon
- Alibaba
- Baidu
- Tencent Corp.
- Microsoft Corp.
- Adobe Systems Inc.
- Yahoo Inc.
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The global market is further segmented into type and application:
Digital Advertising Market segment based on Ad Format:
- Social Media
- Search Engine
- Video
- Others
Digital Advertising Market segment based on Platform:
- Mobile
- Desktop and Laptop
- Others
Digital Advertising Market segment based on End-User:
- Automotive
- Retail
- Healthcare
- BFSI
- Telecom
- Others
Digital Advertising Market segment based on Region/Country:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
- Latin America (Brazil, Rest of LATAM)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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