Digital marketing is the practice of promoting products, services, or information using online platforms and digital technologies. It includes strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. The main goal of digital marketing is to reach the right audience through the internet and convert visitors into customers or loyal readers. Businesses use digital marketing to increase visibility, build brand awareness, and generate traffic to their websites. With the growth of search engines, mobile devices, and social media platforms, digital marketing has become one of the most effective and measurable ways to connect with people worldwide.