Major fast fashion retailers like Zara, H&M, and Forever 21 release new clothing collections every two weeks aiming to keep up with the latest runway looks. This constant flow of new inventory has made Fast Fashion clothing highly accessible and affordable for many consumers. In the early 2000s, it started gaining mainstream popularity and now accounts for over 20% of the global clothing market. The industry has flourished by capitalizing on consumers' desire for constantly changing wardrobes and positioning clothing as disposable items.
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