The CEO of the Elie Saab Group, Elie Saab Junior, talks about the way he sees the brand

Legacy and elegance now meet a modern vision that’s reshaping the world of couture. Today’s luxury isn’t just about style—it’s about direction, passion, and evolution that connects tradition with fresh ideas. The creative leadership now powering the brand introduces a more global, lifestyle-driven identity that appeals to a new generation. Elie Saab Jr steps into this role with clarity and confidence, guiding the label into fashion-forward ventures that go beyond the runway. His ability to blend heritage with innovation is turning the brand into a complete luxury experience. By bringing together timeless design and new-age thinking, Elie Saab Jr ensures that the legacy continues to inspire, expand, and lead across international markets with refined purpose. The story is not only about business, but of personal care, imagination and everlasting grace. For More details, read the full blog-
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