The global connected toys market is undergoing rapid transformation as digital technologies become more deeply integrated into everyday play. These toys, equipped with sensors, Bluetooth, Wi-Fi, and even AI, are designed to interact with children in personalized and intelligent ways. Whether it's through storytelling, problem-solving games, or virtual reality adventures, connected toys are shaping a new era of educational and entertaining experiences.
The global connected toys market size is expected to reach USD 65.22 billion by 2032, according to a new study by Polaris Market Research.
Market Overview
Connected toys—smart devices that connect to apps, networks, or other toys—have evolved from simple interactive tools to intelligent, data-responsive companions. They cater to different age groups, combining learning and fun while promoting early childhood development, STEM education, and emotional intelligence.
In 2025, the connected toys market is estimated to be valued in the multi-billion-dollar range, with expectations of robust double-digit growth through the next decade. The surge in interest is largely attributed to increasing consumer demand for technology-driven, personalized, and engaging play experiences.
Key Market Growth Drivers
1. Technological Innovation
The integration of advanced technologies such as Artificial Intelligence (AI), Augmented Reality (AR), and the Internet of Things (IoT) is driving unprecedented functionality in connected toys. These features allow toys to adapt based on user behavior, making learning dynamic and intuitive.
2. Parental Preference for Educational Toys
There is growing awareness among parents regarding the educational benefits of smart toys. With the increasing focus on cognitive development and early learning, parents are choosing connected toys that support skill-building in areas such as math, logic, coding, and language.
3. Mobile Device Penetration
Widespread access to smartphones and tablets has further boosted the adoption of connected toys. Many toys are now designed to integrate seamlessly with these devices, offering enhanced functionality and content updates via apps.
4. Customization and Personalization
Today’s connected toys are no longer one-size-fits-all. They can tailor content based on a child’s learning level, interests, and even mood, offering unique, engaging experiences that evolve over time. This personalization is proving to be a major factor in user satisfaction and long-term engagement.
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://www.polarismarketresea....rch.com/industry-ana
