🌱 Why Consumers Are Choosing Plant-Based Protein Like Never Before!

Did you know that more people today are rethinking their protein choices and moving towards plant-based alternatives? 🚀 Whether it’s due to health reasons, environmental concerns, or simply a desire to adopt a cleaner lifestyle — the demand for “better-for-you” protein products is on the rise.

From fortified functional foods to high-quality plant proteins, today’s consumers want more than just nutrition — they want value, transparency, and purpose in what they eat. 🌍✨

According to the latest insights from Proeon, here are the key trends shaping the market:

✅ Growing popularity of plant-based proteins
✅ Shift towards clean-label and additive-free products
✅ Rise in functional foods with added health benefits
✅ Increasing influence of Gen Z and Millennials
✅ Greater awareness about sustainability and ethical eating

💬 Want to know why these shifts matter for the future of food? Head over to the full article and explore how brands and consumers are shaping a healthier, more sustainable tomorrow.

👉 Read more https://proeon.co/consumer-pre....ferences-in-protein-

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