A mailing in this format saves the advertising budget. As a rule, the chain is built according to the principle "from the most accessible channel to the most expensive". This allows you to pay not for 100% of the most expensive leads, but, for example, only for 15%. These will be those who, due to certain circumstances, did not receive a notification through other sources. But there may be other options, for example, choosing the most cost-effective tool for a particular task as a starting point. Here, an accurate understanding of the effectiveness of each channel for the selected industry and detailed calculations are required.
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