Key findings
A CTA is the tool to increase interaction on your website and encourage visitors to take action.
The variety of CTA forms allows you to address your users in a targeted manner, depending on the action you are aiming for.
The immediate visibility of a CTA is crucial, so its placement should be carefully considered.
Clear and concise announcements encourage the user’s decision-making process and thus increase the success rate of the CTA.
The design of the CTA should not appear overloaded, but should be understandable, appealing and user-friendly.
Color psychology and word choice play a central role in the CTA to evoke emotions and encourage clicking.
A well-thought-out CTA offers real added value and increases the chance that the desired action will be carried out.
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