The Role of Hyper-Personalisation in Digital Lending Technology: Tailoring Smart Financing to Individual Needs
Digital lending technology has revolutionised the delivery of financial services. In the past, loans and other financial products were standard products with minimal personalisation in their application to customer needs. Digital lending advancements allow for the offering of more customised financial solutions according to a customer’s profile. The hyper-personalisation then takes this even further with the help of data analytics, artificial intelligence, and machine learning for solutions that are highly relevant and efficient.
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