2026 Guide: How To Win B2B Deals With AI-based Intent Data- Markable Solutions
Markable Solutions in our earlier blog, we discussed intent data, its meaning, and its positive impact on the B2B lead gen process. Intent data is great for your business, guiding you to capture intent signals about your ideal customer profiles (ICPs) ‘ online behavior and to get familiar with their purchase intent. Artificial Intelligence takes it to the next level by going beyond the surface level and analyzing the purchase intent in real time. It captures the dynamic shift in intent by evaluating real-time buyer behavior and ICP profile changes. For more visit us!
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