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@fryeads
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return on ad spend - Platform ROAS is a calculation based on what the tracking script successfully reports back to the ad network. If this metric were perfect, if our data capture was flawless, if the platform incentives were neutral, and if it captured every single touchpoint in the customer journey, it would be invaluable. But because of the three critical flaws I am about to detail, we must treat it with extreme skepticism.
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