Founded by Tremaine Emory, Denim Tears is a brand deeply rooted in the African diaspora's experience, confronting systemic narratives through fashion. By infusing historical context into modern streetwear, Emory uses clothing as a medium for education, resistance, and pride. When Denim Tears collaborates with another entity—such as Thread, a newer but culturally aware brand—it’s not just about merging logos. It’s about combining values, experiences, and missions.