Hi, I’m Alethea John. I’ve always been drawn to fashion that blends comfort with sophistication. Whether I’m curating a ready to wear look or experimenting with new fabric designs, I love creating outfits that make you feel confident and at ease. For me, fashion is all about expressing your true self—effortless, bold, and always comfortable. I believe in pieces that work for every moment of your day, where style and comfort go hand in hand.
