Google ranks web pages based on a variety of criteria, including online authority. A few industry giants dominate the ranks for high-competition keywords because their pages have more authority thanks to backlinks. That means that if your website is young or needs more backlinks, you may not see the expected results, even if your content is of high quality. Fortunately, long-tail keywords and more specific search queries can aid in this area. So, Why use long tail keywords?
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