In the fast-moving world of B2C marketing, success in sending emails largely depends on a viable subscriber base. Subscribers do unsubscribe, and sometimes valuable reasons can be captured as to why they unsubscribe. Unsubscribe tracking helps companies to know for sure what causes customers to opt out of further communications, so that they could better adjust e-mail strategies, content, and timing in order to retain subscribers.

1. Identifying Relevance Problems in Content
Probably one of the common reasons that people unsubscribe from emails is due to the content no longer being relevant. Companies can track specific feedback, such as "content not relevant" or "receive too many emails." As this information is aggregated, patterns will surface around the kind of content that appeals to certain demographics and what content is going to turn others off.

An example would be a fashion retailer, who may discover that the younger subscribers tend to enjoy receiving emails on the most recent trends, whereas the older subscribers much prefer email content regarding classic style tips or sales notices. Given this knowledge, marketers can segment content so that subscribers will receive more valuable emails, lessening the likelihood of further unsubscribes.

#b2cemailaddresslist #emaillist #buyemaillist #emailmarketinglist #emailaddresslist #contactemaillist #emaildatabaselist #b2bemaillist #businessemaildatabase #businessemaillist
https://b2bdatabase.co/product....-category/b2c-email-