Leverage Data Analytics to Optimize Campaigns
One of the key benefits of database marketing is the potential to track and measure its effectiveness. Using data analytics allows you to track KPIs like open rates, click-through rates, conversions, customer lifetime value, etc.
Through performance analyses of campaigns, it allows you to perfect your database marketing strategies by finding what works and what doesn't. For example, if a given segment has better response rates with one kind of messaging, one can alter future campaigns to mirror elements of successful campaigns.
Predictive analytics give insight into forecasting future behaviors through the use of historical data in advance of customer needs and trends.
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