Personalisation has been a retail buzzword for years, yet most online visitors remain invisible. They arrive, browse, and leave without ever revealing who they are. Identity resolution changes that narrative. It helps UK and EU retailers connect those hidden moments to real customer intent.

By combining consented first-party data with browsing behaviour, businesses can identify patterns and preferences. The result is a shopping experience that feels curated rather than automated.

When people feel understood, they are more likely to return and purchase again. That is the real impact of identity resolution: long-term engagement, not just quick wins.

The technique also aligns perfectly with privacy-first principles. It enables retailers to respect user rights while still gaining valuable insights.

For a complete breakdown of how to integrate identity resolution into your marketing strategy,
check out 👉 https://www.salecycle.com/blog/identity-resolution
The guide shows how retailers can transform browsing behaviour into genuine customer connections.

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