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Digital Printing Advantages And Applications

Digital printing refers to printing technologies that don't require plates or film. Using digital files, digital presses can print directly to a variety of media on demand and with a high degree of personalization. This makes digital printing a very attractive option for producing short-run publications, customized packaging, direct mail, labeling, and more.

Benefits of Short-Run Digital Printing
With traditional printing methods, there are high setup costs for plates and large minimum print runs. This limits customization and flexibility. Digital Printing overcomes this "economy of scale" model by allowing on-demand, variable data and personalized prints without these constraints. Run lengths can be as small as one copy without significant extra cost. This reduces inventory holding costs and wastage of unsold materials. Digital printing also provides greater design creativity since layouts and content can be easily changed.

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